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I started out as a copywriter in London in the mid-90s.

 

What a time to be alive. And what a time to be in London. Britpop, the fresh hope of New Labour, raving all night long and even longer lunches.

 

For ten years I worked at big, glitzy agencies on eye-wateringly expensive TV campaigns. What a hoot.

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With a baby on the way, we panicked and fled to Manchester.

After 4 years at the region's best - TBWA, I left to launch the award-winning advertising agency, ‘The King’s Arms’. 

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We won some great clients, produced some ace work and punched well above our weight.

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5 years in, I left to join the production company, Two Sugars, as Creative Partner.

 

In Summer 2011, I set-up 'Sweeter', an online video content

and TV commercials company working directly with brands and clients who want to take more control of their film output, collaborate more in it's development and maximize their budgets. 

 

In 2017, I became Creative Director at Chief – an amazing bunch of talented people creating brilliant film and video content out of Media City.

 

From Jan 2019 - March 2021, I worked as CD for Havas Lynx – at the time, the hottest creative shop in the world of Healthcare.

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After a year of freelancing, in March 2022 a stint at MediaMonks London turned into a job. That's where you'll find me now, as Head of Copy on BMW UK.

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